Makfit
Brand strategy, Identity & Website
www.makfit.azMakfit set out to create a premium lifestyle fitness and spa experience — combining training, wellness, and modern design in one cohesive environment. From brand identity to digital presence and visual storytelling, every element was developed to communicate quality, energy, and a refined fitness culture. A brand built to inspire confidence, where movement, wellbeing, and lifestyle come together.
Disciplines
- Branding
- Logo Design
- Web Design
- UX/UI
- Web Development
Fields of Practice
- Creative Direction
- Art Direction
- Digital Design
- Editorial Design
- Photography
- Branding
- Interactive Storytelling
- Graphic Design
- Brand Systems
- Motion Design
- Brand Strategy
- User Experience
- AI-Assisted Creation
Tech Stack
- HTML
- CSS, SCSS, PostCSS, Tailwind
- JavaScript, Nuxt.js (Vue.js)
- Prismic CMS
- GSAP
Location
- Baku, Azerbaijan
Direction of Promo Video
Developed the storyboard and defined the opening and closing narrative to create a clear visual flow. Selected the music for the film, assembled the production team, and coordinated the entire process. Directed shot composition and overall visual rhythm on set, working closely with Director of Photography Aziz Qasimov and the lighting team. Edited the final film, ensuring the atmosphere and brand identity were preserved throughout.
Play full screen with sound
Play full screen with sound
